We opened in 1995 at 2943 N. Broadway as the Soupbox serving 12 fresh soups everyday in winter and the Icebox serving 20 flavors of Icyfruit (Italian ice) everyday in summer. Genius? No, delicious! The Broadway phone is 773-935-9800. Broadway delivers! Delivery area is north to Irving Park, west to Damen, south to North Ave, east to the lake only.