Pho 2000 is a regional chain of unique restaurants that specialize in PHO - the traditional fragrant noodle soup of Vietnam. He changed the interior, the menu, and most importantly, he trained the new personnel to adopt a friendly and courteous attitude towards patrons. The new transformation paid off handsomely, the place quickly became a magnet for health conscious Koreans and Hispanics, who were attracted to the new eatery for its tasty and generous servings, and best of all for its affordable menu items.