It is our belief that we are continuing to see a change in the way Americans eat. As we continue to see the correlation between our health and what we eat, our diets will become more focused on what we are putting into our bodies. We will begin to tailor our diets to meet the individual needs of our bodies, moving from a reactive position in health to a proactive outlook. Thus pure foods, desired combinations of foods and foods that either heal or prevent illness will become the focus of eating.