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Merchant
121 S Pinckney St
Madison, US-WI 53703
Uber
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Dinner
Brunch
Cocktails & Spirits
Wine, Beer & Seltzers
Mondays @Merchant
Date Night At Merchant
N/A Cocktails & Spirits
Specials
Happy Hour
Dinner
Bar Snacks
Hand-Cut French Fries
$8.00
with black pepper aioli
vegetarian
Shrimp Ceviche
$13.00
lightly poached and marinated shrimp, shaved red onion, cucumber, cilantro, served with saltine crackers
Fried Cheese Curds
$10.00
Buttermilk-battered and fried. Served with ranch and hot honey. We will donate $1 for every order of our fried cheese curds to a charity of our staff's choosing. Our company mission focused on supporting women, black, LGBTQ+ advocacy groups here in madison
vegetarian
House Marinated Olives
$9.00
served warm with citrus oil, marcona almonds, fried rosemary
vegetarian, vegan
Cheese, Charcuterie & House Pickles
$26.00
rotating selection served with fruit preserves, honey, candied nuts, crackers, with house pickles, mustard, fresh baguette
Sweet Corn Fondue
$10.00
Corn, sarvecchio and mozzarella fondue, grilled scallions, parmesan crisp. Served with warm potato chips
vegetarian
gluten-free
Starters
Bibb Lettuce Salad
$15.00
bibb lettuce, fried capers, shaved market vegetables
vegetarian
Smoked Whitefish Spread
$12.00
smoked lake superior white fish spread, marble rye bread, shaved celery, red onion, dill, pickled peppers
Roasted Beet Salad
$14.00
crème fraîche, pickled shallot, citrus gel, hazelnuts
vegetarian
Shrimp Cakes
$17.00
parmesan crusted shrimp cakes, herbed sauce gribiche, frisee, pickled shallots, fried capers
Roasted Broccoli
$14.00
chimichurri marinated broccoli, harissa-tomato sauce, whipped tahini, feta, smoked almonds
vegetarian
Sandwiches
Served with Handmade, Warm Potato Chips (substitute seasoned fries or a petite salad $2)
Oklahoma Onion Burger
$16.00
double patty smashed burger, steamed onions, american cheese, brioche bun
The Merchant Burger
$16.00
double patty from fox heritage farms*, brioche bun, hook's 3 year cheddar, black pepper aioli, b&b pickles (served medium)
- Add Bacon
- $4.00
Heirloom Tomato Caprese Sandwich
$16.00
heirloom tomato, burrata, roasted red pepper & garlic aioli, hoagie roll, balsamic dressed mixed greens
vegetarian
- Add Copa
- $4.00
Crispy Fried Chicken Sandwich
$17.00
napa cabbage slaw, jalapeno crema, pickled vegetables, black pepper aioli, fresh herbs, brioche bun
Entrées
Confit Duck Leg
$30.00
frisee, bacon lardon, herb aioli, brioche croutons
dairy-free
Grilled Chorizo Verde
$23.00
underground meats green chorizo sausage, corn cakes, sweet corn soubise, green mojo, pickled jalapeno, charred scallion
Summer Squash Pasta
$24.00
orzo, yellow squash, zucchini, sofrito, pickled ramps, sarvecchio
vegetarian
Steak Frites*
$35.00
grilled hanger steak, au poivre, fries, seasoned salt, black pepper aioli
gluten-free
Broiled Whitefish
$26.00
Wild-caught Lake Superior whitefish, cornichon tartar sauce, marble rye bread, braised red cabbage, potato salad with giardiniera aioli & scallions. Make it fried on Fridays for Fish Fry!
Dessert
Flourless Chocolate Brownie
$11.00
dark cherry-chocolate ice cream, luxardo cherry, flake salt
vegetarian
gluten-free
Meyer Lemon Tart
$12.00
mascarpone whipped cream, blueberries
vegetarian
Carrot Cake
pecans, dried currants, cinnamon, nutmeg, cardamom & orange blossom cream cheese frosting
vegetarian
- $8.00
- $13.00
*Consuming raw or undercooked meats, poultry, seafood, shellfish or eggs may increase your risk of Foodborne illness. Please inform our staff of any food allergies or intolerances before ordering food or Drink
For the Table
Cheese, Charcuterie & House Pickles
$26.00
rotating selection served with fruit preserves, honey, candied nuts, crackers, with house pickles, mustard, fresh baguette
Shrimp Ceviche
$13.00
lightly poached and marinated shrimp, shaved red onion, cucumber, cilantro, served with saltine crackers
Fried Cheese Curds
$10.00
Buttermilk-battered and fried, served with ranch and hot honey. We will donate $1 for every order of our fried cheese curds to a charity of our staff's choosing. Our company mission focused on supporting women, black, LGBTQ+ advocacy groups here in madison
vegetarian
Sweet Corn Fondue
$10.00
corn, sarvecchio and mozzarella fondue, grilled scallions, parmesan crisp. served with warm potato chips
vegetarian
gluten-free
Coffee Cake
$5.00
coffee cake, sour cream, cinnamon sugar
vegetarian
Benedicts
poached eggs*, english muffin, petite salad, breakfast potatoes
Classic
$18.00
with shaved pit ham and whole grain mustard hollandaise*
Shrimp Cake
$19.00
parmesan-crusted shrimp cakes, frisee, old bay, whole grain hollandaise*
Shakshuka Eggs Benedict
$18.00
roasted red peppers, harissa & tomato sauce
Brunch & Lunch
2 Egg Breakfast
$14.00
two eggs* any style, potatoes, and choice of breakfast sausage, bacon, or mashed avocado
Farmers Market Omelet
$16.00
green cabbage, roasted mushrooms, fontina cheese, caramelized onions, petite salad, potatoes
vegetarian
Avocado Toast
$14.00
grilled sourdough, spring radish, jammy egg*, sunflower gremolata
vegetarian
Chia Seed Parfait
$9.00
coconut milk hydrated chia seeds, greek yogurt, triple berry and avocado jam, gluten free almond and orange granola
gluten-free
Bibb Lettuce Salad
$15.00
fried capers, shaved market vegetables
vegetarian
Chilaquiles
$12.00
chilaquiles, corn tortilla chips, arbol & guajillo chile salsa, black bean pickled jalapeño, queso fresco, scallion, two sunny side up eggs
vegetarian
gluten-free
- Add Green Chorizo
- $7.00
Brioche French Toast
$15.00
brioche french toast, seasonal jam, maple syrup, butter
vegetarian
Steak and Eggs Grilled Hanger Steak
$24.00
two eggs* any style, breakfast potatoes, chimichurri, petite salad
Sandwiches
The Merchant Burger
$16.00
double patty from fox heritage farms, brioche bun, hook's 3 year cheddar, black pepper aioli, b&b pickles, served with warm potato chips (served medium)
- Add an Egg
- $2.00
- Add Bacon
- $4.00
Crispy Fried Chicken Sandwich
$17.00
napa cabbage slaw, jalapeño crema, pickled vegetables, black pepper aioli, parsely, brioche bun, served with warm potato chips
Brioche Scrambled Sammie {A La Carte Sandwich Only}
$13.00
bacon, egg, fontina, horseradish-garlic aioli, brioche bun
The Big M.E.C. {A La Carte Sandwich Only}
$13.00
oyster mushroom, egg, fontina, herb-aioli, brioche bun
Sides
Hand-Cut Fries
$8.00
with black pepper aioli
Two Organic Eggs*
$4.00
vegetarian
Thick-Cut Bacon
$6.00Breakfast Sausage
$5.00Side of Fruit
$6.00
vegetarian
Petite Salad
$4.00
vegan
dairy-free, gluten-free
Breakfast Potatoes
$6.00
vegetarian
Sourdough Toast
$3.00
vegetarian
Brunch Cocktails
Mint Grapefruit Mimosa
$11.00
Grapefruit Juice, Mint, Sparkling Wine
Merchant Mimosa
$11.00
Death's Door Gin, Orange Juice, Curaçao, J#2 Bitters
Corpse Reviver #2
$13.00
Death's Door Gin, Lillet, Curaçao, Lemon
Bloody Mary (with Chaser)
$12.00
House Bloody Mix, Tito's Vodka, Highlife Pony
Death in The Afternoon
$13.00
Sparkling Wine, St. George Absinthe Verte, Lemon
Ramos Gin Fizz
$15.00
Death's Door Gin, Lemon, Eggwhite*, Simple, Orange Blossom Water, Cream, Orange Expression
*Consuming raw or undercooked meats, poultry, seafood, shellfish or eggs may increase your risk of foodborne illness. Please inform our staff of any food allergies or intolerances before ordering
Drink
Draft Cocktails
$9.00Lawnmower Beers
$3.00Boilermaker of the Month
$7.00BOGO House Wine
Gin and Tonics
$6.00Regrets
$7.00Happy Hour Kitchen Specials
French Fries
$4.00Cheese Curds
$6.00French Onion Fondue
$5.00Shrimp Ceviche
$8.00Olives
$6.00Tuesday
#Datenightatmerchant!
choice of any snack, starter, and any entree, and a bottle of wine to share
- For Two Guests (Starting at) $60.00
'Tini Thursday
Every. Thursday. All Night
Classic Martini
$9.00Sweet Nothing
$9.00Espresso Depresso
$9.00Lavender Haze Lemon Drop
$9.00Friday
5-10 PM
Fish Fry
wild-caught Lake Superior whitefish from Bodin Fisheries, Bayfield, WI, coleslaw, cornichon tartar sauce, rye bread, butter, warm potato salad with mustard vinaigrette
Friday - Saturday Late Night DJ
10:37-1 AM
Friday - Saturday Late Night DJ
House DJs at 10:37pm, dancing, 20% off classic cocktails, and $4 house shots
Saturday & Sunday Weekend Brunch
9 AM -2 PM
Industry Day
rejuvenate with 25% off food and drink {industry only}
Cocktail Pitchers
By: Abe Konneh, Caity Nicholson
Sweet Nothing
$47.00
Refreshing / balanced / crisp. Banker's Club Gin, Cardamom, Rhubarb Syrup, Lime Acid Solution
Lavender Haze
$47.00
Sweet / tart / vibrant. Tito's Vodka, Lavender Syrup, Lime Acid Solution, Saline
Seasonal Paloma
$47.00
Summery / citrus / vibrant. Grapefruit - Infused Lunazul, Sorrel - Infused Milagro, Simple Syrup, Lime Acid Solution, Saline
Summer Originals
By: Abe Konneh, Grant Blaschka, Nick Mcculloch
Blindman
$15.00
Full bodied / morish / raspberry notes. Bardstown Fusion 8 Bourbon, Six Grapes Port Wine, Smith & Cross Rum, Raspberry Syrup, Lime Juice, Angostura Bitters
Peach Merchant Old Fashioned
$14.00
Peachy / boozy / opulent. Blade and Bow Bourbon, Old Grand Dad Bourbon, Peach Syrup, Peach Bitters
Ladybug
$13.00
Juicy / fruity / strawberry notes. Strawberry - Infused Gray Whale Gin, Strawberry Syrup, Lime Juice
Guava Cobbler
$14.00
Sherried / refreshing / tropical. Lustau Solera Los Arcos Dry Amontillado Sherry, Cocchi Di Torino Sweet Vermouth, Guava Syrup, Simple Syrup, Lemon Juice, Orange Juice
Red Banana Daquiri
$16.00
Tropical / cooling / punchy. Ron Colón Red Banana Oleo Rum, Combier de Banane Liqueur, Plantation Barbados 5 Yr Rum, Demerara Syrup, Pineapple, Peychaud's, Angostura
Cu-Cumba Highball
$13.00
Cooling / cucumber / crisp. Toki Japanese Whisky, Mint Tea, Cucumber Syrup, Lime Juice, Soda Water
Leche de Arroz
$13.00
Spices / rich / sweet. Plantation Dark Barbados, Ilegal Joven Mezcal, Horchata Syrup, Lime Juice, Saline
Tears of A Watermelon
$12.00
Floral / vibrant / effervescent. Vodka, Aperol, Watermelon Syrup, Watermelon Juice, Lemon Juice, Soda Water, Saline
Killa' Bee
$12.00
Spice / vibrant / honey flavor. Barr Hill Gin, Habanero Honey Syrup, Simple Syrup, Lemon Juice
Ratatouille Martini
$15.00
Vegetal / savory / fresh. Mirepoix Infused Ketel One Vodka, Tomato Water, Olive Oil & Balsamic Drops
Blackberry Bianco
$13.00
Bittersweet / lush / blackberry notes. Blackberry Infused - Citadelle Jardin D' Ete, Poli Gran Bassano Bianco Vermouth, Luxardo Bitter Bianco, Dolin Dry Vermouth, Lemon Bitters
Seasonal G&Ts
Flower Power G&T
$11.00
Floral / botanic / peppy. Deaths Door Gin, Flower Tonic Syrup, Lime Juice, Soda Water
Classic G&T
$12.00
Refreshing / rejuvenating / crisp. Deaths Door Gin, in House Tonic Syrup, Lime Juice, Soda Water
Peach Cardamom G&T
$12.00
Peachy / crisp / vibrant. Deaths Door Gin, Peach Tonic Syrup, Soda Water
N/A Originals
Flux Construct
$13.00
Silky / tropical / coconuty. Pineapple-Lime Stock, Pineapple Syrup, Simple Syrup, Lime Juice, Coconut Milk
Hero's Path
$13.00
Tangy / spices / earthy. The Pathfinder N/a Spirit, Woodruff Syrup, Demerara, Lemon Juice
Sage's Will
$12.00
Ginger notes / refreshing / vibrant. Carrot Cordial, Ginger Syrup, Lime Juice, Soda Water
Rauru's Blessing
$12.00
Fruity / punchy / light. Strawberry Rhubarb Syrup, Honey Syrup, Lemon Juice, Soda Water
Merchant Summer Classics
Lavender Haze
$13.00
Sweet / tart / vibrant / floral. Ketel One Vodka, Lavender Simple, Lemon Juice. Caity Nicholson, Spring 2013
Espresso Depresso
$13.00
Creamy / rich / coffee notes. Tito's Vodka, Cold Brew, Licor 43, Evaporated Milk
The Regret
$11.00
Citrusy / refreshing / "a madison classic". Choice of: Death's Door Gin, Tito's Vodka, Rosemary Demerara, Lime Juice. Jr Mocanu, New Year's Eve 2010
Clover Club
$13.00
Slightly sweet / elegant / sophisticated. Citadelle Gin, Raspberry, Lemon Juice, Cherry Bark Vanilla Bitters, Egg White. Adapted by Caity Nicholson, Spring 2022
East Side
$13.00
Minty / herbal / light. Death's Door Gin, Lime Juice, Cucumber Syrup
The Last Word
$14.00
Herbaceous / sophisticated / savory. Tanqueray Gin, Green Chartreuse, Lazzaroni Maraschino, Lime Juice. Adapted by Merchant, Winter 2013
Gin Sling
$14.00
Cool / fruity / refreshing. Death's Door Gin, Italicus Rosolio Di Bergamotto, Valencia Orange Liqueur, Cerasum Aperitivo, Pineapple & Lime Juices, Seltzer, Bitters. Adapted by Caity Nicholson, Spring 2022
La Paloma
$12.00
A sunny day with a cool breeze. Milagro Tequila, Grapefruit and Lime Juice, Simple Syrup, Grapefruit Seltzer. Adapted by Caity Nicholson, Spring 2022
Valkyrie
$13.00
Bittersweet / tangy / refreshing. Milagro Reposado, Angostura Bitters, Simple Syrup, Lime Juice, Lemon Juice
Naked and Famous
$13.00
Smoky / robust / herbal. El Buho Mezcal, Aperol, Yellow Chartreuse, Lime Juice
Pisco Sour
$11.00
Sharp / frothy / velvety. Pisco, Simple Syrup, Egg White, Lime Juice
Whiskey Sour
$12.00
Frothy / full mouthfeel / subtle citrus. Wild Turkey 101 Bourbon, Lemon Juice, Egg White*, Simple, Angostura Bitters and Orange Oil. Adapted by The Merchant Team, Winter 2013
Cubano
$14.00
Minty / fizzy / botanic. Plantation 3 Star Rum, Los Monteros Cava, Simple Syrup, Lime Juice, Fresh Mint Leaves
Peach Amaretto
$14.00
Peachy / lush / cooling. Lazzaroni Peach Amaretto, Simple Syrup, Lemon Juice
Penicillin
$13.00
Ginger / smoky / robust. Monkey Shoulder Scotch, Del Maguey Mezcal Float, Ginger - Honey Syrup, Lime Juice
Loretta Flower
$11.00
Complex sweetness / citrusy tang / bourbon. Bourbon, Aperol, St. Germain, Lemon Juice, Simple, Orange Oil. Eric Hay, Spring 2010
Mint Julep
$13.00
Bourbon / boozy / mint. Woodford Reserve Bourbon, Mint, Demerara. Adapted by Caity Nicholson, Winter 2022
The Merchant Sazerac
$13.00
Savory / timeless / banana note. George Dickle No. 12 Tennessee Whiskey, Maison Rouge Cognac, Combier Liqueur De Banane, Demerara, Peychaud's, Absinthe. Adapted by Caity Nicholson, Winter 2022
Paper Plane
$15.00
Orange Note / Tangy / flavorful. Buffalo Trace Bourbon, Aperol, Amaro Nonino, Lemon. Adapted by Caity Nicholson, Spring 2022
Crème Brûlée Old Fashioned
$12.00
Vanilla / smoky / dessert. Limousin Rye, Vanilla, Burnt Sugar Syrup, Angostura Bitters, Cherry Bark Vanilla Bitters, Smoked Rosemary. Adapted by Abe Konneh, Fall 2022
Merchant Old Fashioned
$15.00
Local / smooth / refined. J Henry Straight Bourbon Whiskey, Demerara, Orange & Cherry Bark Vanilla Bitters, Orange Oil. Adapted by The Merchant Team, 2010
Rye
Limousin Rye**
- 1.5 oz $7.00
Driftless Glen Rye
- 1.5 oz $12.00
George Dickel 8 Year
- 1.5 oz $8.00
George Dickel Chill Filtered Rye
- 1.5 oz $8.00
High West Double Rye
- 1.5 oz $10.00
High West Rendezvous
- 1.5 oz $17.00
I Would Rye 4 U Dancing Goat Distillery 7 Year
- 1.5 oz $16.00
Jefferson's Ocean Rye
- 1.5 oz $20.00
Knob Creek Rye
- 1.5 oz $11.00
Michter's Rye
- 1.5 oz $9.00
Milan & Greene Rye
- 1.5 oz $10.00
Sazerac Rye
- 1.5 oz $8.00
St. George Single Malt Baller Whiskey
- 1.5 oz $21.00
Templeton 10 Year Rye
- 1.5 oz $21.00
Templeton Rye 4 Year
- 1.5 oz $12.00
Whistlepig Piggyback 6 Year
- 1.5 oz $13.00
Whistlepig Roadstock Rye
- 1.5 oz $8.00
Whistlepig Rye
- 1.5 oz $20.00
Wild Turkey Kentucky Spirit Single Barrel
- 1.5 oz $14.00
Wild Turkey Rye 101
- 1.5 oz $8.00
Wildness Rye Single Barrel
- 1.5 oz $13.00
Willet Rye
- 1.5 oz $11.00
Japanese
Kaiyo Whisky
- 1.5 oz $12.00
Nikka Coffey Grain Whisky
- 1.5 oz $19.00
Nikka Days
- 1.5 oz $12.00
Suntory Toki Whisky
- 1.5 oz $11.00
Takamine 8 Year
- 1.5 oz $23.00
Irish
Tullamore Dew
- 1.5 oz $7.00
Dead Rabbit Irish Whiskey
- 1.5 oz $12.00
Limavady Single Malt Irish Whiskey
- 1.5 oz $13.00
Jameson Irish Whiskey
- 1.5 oz $8.00
Scotch
Monkey Shoulder Scotch**
- 1.5 oz $9.00
Laphroaig 10 Year
- 1.5 oz $18.00
Laphroaig Scotch Whisky Lore
- 1.5 oz $39.00
Oban Scotch Whisky
- 1.5 oz $35.00
Caol Ila Scotch Whisky 12 Year
- 1.5 oz $22.00
The Glenlivet Scotch Whisky 12 Year
- 1.5 oz $21.00
Bank Note Scotch Whisky
- 1.5 oz $7.00
The Dalmore Scotch Whisky
- 1.5 oz $15.00
Auchentoshan Scotch Whisky
- 1.5 oz $21.00
Macallan Harmony Collection
- 1.5 oz $23.00
Brandy & Calvados
Christian Brothers Brandy**
- 1.5 oz $7.00
Doundrins Distilling Pumpkin Brandy (Limited Edition)
- 1.5 oz $8.00
Daron Calvados
- 1.5 oz $10.00
Torres 10 Brandy
- 1.5 oz $7.00
Laird's Applejack
- 1.5 oz $7.00
Laird's Old Apple Brandy
- 1.5 oz $9.00
Bourbon
Makers Mark Bourbon
- 1.5 oz $8.00
Bakers Single Barrel Bourbon
- 1.5 oz $16.00
Bardstom Fusion Bourbon
- 1.5 oz $16.00
Blade and Bow Bourbon
- 1.5 oz $15.00
Blanton's Bourbon
- 1.5 oz $18.00
Booker's Bourbon
- 1.5 oz $25.00
Buffalo Trace
- 1.5 oz $7.00
Cedar Ridge Bourbon
- 1.5 oz $7.00
Cedar Ridge Single Malt
- 1.5 oz $7.00
Driftless Glen Bourbon
- 1.5 oz $12.00
Eagle Rare Bourbon
- 1.5 oz $9.00
Evan Williams Single Barrel Vintage
- 1.5 oz $8.00
Few Bourbon
- 1.5 oz $14.00
Fighting Cock Bourbon
- 1.5 oz $7.00
Fistful of Bourbon
- 1.5 oz $7.00
Four Roses Single Barrel
- 1.5 oz $13.00
Four Roses Small Batch
- 1.5 oz $10.00
George Dickel Barrel Select
- 1.5 oz $9.00
Henry Mckenna 10 Year Bottled Bond
- 1.5 oz $11.00
High West American Prairie
- 1.5 oz $10.00
High West Bourbon
- 1.5 oz $22.00
J. Henry Bourbon 5 Year
- 1.5 oz $12.00
Jack Daniels Tennessee Whiskey
- 1.5 oz $7.00
Jim Beam Extra Aged Black
- 1.5 oz $7.00
Knob Creek 9 Year
- 1.5 oz $9.00
Koval Single Barrel Whiskey
- 1.5 oz $11.00
Little Book Bourbon
- 1.5 oz $30.00
Noah Mill Bourbon
- 1.5 oz $13.00
Old Forester Bourbon
- 1.5 oz $8.00
Old Grand Dad Kentucky Straight Bourbon**
- 1.5 oz $7.00
Proof and Wood Bourbon
- 1.5 oz $42.00
Rowan's Creek Bourbon
- 1.5 oz $10.00
Smoke Wagon Bourbon
- 1.5 oz $20.00
Smoke Wagon Small Batch
- 1.5 oz $17.00
Smoke Wagon Uncut / Unfiltered the Younger
- 1.5 oz $13.00
Smoke Wagon Uncut / Unfiltered
- 1.5 oz $22.00
Wild Turkey Kentucky Spirit Bourbon
- 1.5 oz $14.00
Wilderness Trail 6 Year Bourbon
- 1.5 oz $13.00
Wilderness Trail Bourbon
- 1.5 oz $12.00
Wildness Trail Small Batch Bourbon
- 1.5 oz $13.00
Willet 9 Year Bourbon
- 1.5 oz $60.00
Wollersheim Curiosity Collection Bourbon
- 1.5 oz $11.00
Woodford Reserve Bourbon
- 1.5 oz $11.00
Yellowstone Bourbon
- 1.5 oz $13.00
Cognac & Armagnac
Bache Gabrielsen Cognac
- 1.5 oz $18.00
Maison Rouge Cognac**
- 1.5 oz $7.00
Bas-Armagnac Delord 1971
- 1.5 oz $11.00
Bas-Armagnac XO
- 1.5 oz $35.00
Cru de Cognac Ambre
- 1.5 oz $22.00
Cigare Cognac Grande
- 1.5 oz $8.00
Gin & Botanicals
Death's Door**
- 1.5 oz $8.00
100 Mill St.
- 1.5 oz $9.00
Amass Dry Gin
- 1.5 oz $10.00
Amass N/A Gin
- 1.5 oz $8.00
Barr Hill Reserve Gin
- 1.5 oz $8.00
Beefeater Gin
- 1.5 oz $7.00
Botanist Gin
- 1.5 oz $11.00
Bowling & Burch
- 1.5 oz $10.00
Bulldog Gin
- 1.5 oz $7.00
Citadelle Gin
- 1.5 oz $7.00
Elena Pena Gin
- 1.5 oz $8.00
Engine Organic Gin
- 1.5 oz $9.00
Few American Gin
- 1.5 oz $10.00
Finn's Gin
- 1.5 oz $7.00
Gray Whale Gin
- 1.5 oz $10.00
Hayman London Dry Gin
- 1.5 oz $7.00
Hayman Old Tom
- 1.5 oz $7.00
Hayman Royal Dock
- 1.5 oz $7.00
Hayman Sloe Gin
- 1.5 oz $9.00
Hendricks Gin
- 1.5 oz $10.00
Nikka Coffey Gin
- 1.5 oz $19.00
Rehorst Gin
- 1.5 oz $8.00
Rihei Ginger Gin
- 1.5 oz $12.00
Roku Gin
- 1.5 oz $9.00
Scapegrace Gin
- 1.5 oz $10.00
Stateline Gin
- 1.5 oz $8.00
St. George Botanivore Gin
- 1.5 oz $10.00
Tanqueray Ten Gin
- 1.5 oz $9.00
Agave
Altos Olmeca Plata**
- 1.5 oz $7.00
Del Maguey Vida Mezcal
- 1.5 oz $11.00
El Búho Mezcal**
- 1.5 oz $10.00
Banhez Mezcal
- 1.5 oz $8.00
El Tesoro Reposado
- 1.5 oz $17.00
Ilegal Mezcal Reposado
- 1.5 oz $14.00
Ilegal Mezcal Anejo
- 1.5 oz $22.00
Espolon Blanco
- 1.5 oz $9.00
La Gritona Reposado (Gree-Tohn)
- 1.5 oz $12.00
Hussong Anejo Tequila
- 1.5 oz $11.00
Hussong Silver Tequila
- 1.5 oz $9.00
Puntagave Tequila
- 1.5 oz $12.00
Rum
Plantation 3-Star**
- 1.5 oz $7.00
Goslings Black Rum
- 1.5 oz $7.00
Capt. Morgan Spiced Rum
- 1.5 oz $7.00
Plantation 5 Year (Barbados)
- 1.5 oz $8.00
Plantation O.F.T.D. Rum
- 1.5 oz $9.00
Don Q Cristal Rum
- 1.5 oz $7.00
Smith and Cross Jamaican Rum
- 1.5 oz $7.00
Ron Zacapa 23 Year Rum
- 1.5 oz $13.00
Pitu Cachaça
- 1.5 oz $7.00
Clément VSOP Rhum Agricole
- 1.5 oz $7.00
Ten To One White Rum
- 1.5 oz $7.00
Vodka
Tito's Vodka**
- 1.5 oz $7.00
Belvedere
- 1.5 oz $9.00
Ketel One
- 1.5 oz $8.00
Reyka Vodka
- 1.5 oz $7.00
Liqueurs, Distestif & Fortified Wine
Allspice Dram
- 1.5 oz $8.00
Amaro Abano
- 1.5 oz $8.00
Amaro Averna
- 1.5 oz $7.00
Luxardo Bitter Bianco
- 1.5 oz $7.00
Bonal Gentiane-Quina
- 1.5 oz $7.00
Byrrh
- 1.5 oz $7.00
Cardamaro
- 1.5 oz $7.00
Cerasum Aperitivo
- 1.5 oz $14.00
Cocchi Rosa
- 1.5 oz $7.00
Combier Crème de Violette
- 1.5 oz $7.00
Frangelico
- 1.5 oz $9.00
Lazzaroni Amaretto
- 1.5 oz $7.00
Luxardo Fernet Amaro
- 1.5 oz $7.00
Punt e Mes
- 1.5 oz $7.00
Ischia Sapori Rucolino Amaro
- 1.5 oz $10.00
St George Absinthe Verte
- 1.5 oz $14.00
Great Lakes Distillerie Absinthe Amérique 1912 Rouge
- 1.5 oz $17.00
Great Lakes Distillerie Absinthe Amérique 1912 Verte
- 1.5 oz $17.00
Kubler Absinthe
- 1.5 oz $14.00
Pernod Pastis
- 1.5 oz $19.00
Botanicals
Seedlip Garden 108
Seedlip Grove 42
Seedlip Spice 94
Gin-Ish
Monday Zero Alcohol Gin
Ritual Gin Alternative
Rasāsvāda Ruby Artemisia
Rasāsvāda Rose Bergamot
Rasāsvāda Black Ginger
Lyre's Absinthe
Amass Riverine
Aperitif
The Pathfinder Hemp and Root
Wilfred's Bittersweet Aperitif
Gnista Floral Wormwood
Flora Hemp Spirit Essence
Flora Hemp Spirit Delta 8
Giffard's Aperitif (Non Alcoholic)
*Consuming raw or undercooked meats, poultry, seafood, shellfish or eggs (*) may increase your risk of Foodborne illness. Please inform our staff of any food allergies or intolerances before ordering food or Drink. **House pour
Bubbles
Bubbles | Chenin Blanc | Crémant de Loire, France, Arnaud Lambert "Brézé"
- $13.00
- $52.00
Rosé Bubbles | Pineau d'Aunis/Grolleau, Loire Valley, France, Gaspard "Bulles"
- $13.00
- $54.00
Riesling Sekt | Mosel, Germany 2017 Brut, Peter Lauer^^
$77.00Crémant de Bourgogne | Chardonnay | France | Non-Vintage Extra Brut Jean-Paul Brun^
$63.00Champagne | Pinot Noir/Chard | Côte de Bar | Henri Dosnon "Brut Sélection"^^^
$89.00Champagne | Chard/Meunier/Noir | France | Extra Brut, J.M. Sélèque "Solessence"^
$125.00Moscato/Glera Pét Nat | Veneto, Italy 2019, Costadilà "Moz"^^
$67.00Riesling Pét Nat | Willamette Valley, Oregon 2021, Teutonic Wine Co., "Candied Mushroom"^^^
$68.00Pinot Noir Rosé Pét Nat | Austria 2021, Meinklang, "Prosa"^^^^
$46.00Malbec Rosé Pét Nat | Mendoza, Argentina 2021, Canópus, "Nox"^
$61.00Whites
Trebbiano d'Abruzzo | Abruzzo, Italy 2020, Vini Rabasco "Cancellino"^
$55.00Chenin Blanc | Jasnières, Loire Valley, France 2021, Pascal Janvier^^^
$68.00Grüner Veltliner/Welschriesling | Austria | Meinklang "Burgenland White"^^^^
- $11.00
- $44.00
Grüner Veltliner | Kamptal, Austria 2021, Barbara Öhlzelt "Zöbinger"^^
$62.00Melon de Bourgogne | Muscadet, Loire, France 2013, Haut-Bourg "Origine du Haut Bourg"^^^
$59.00Riesling | Kremstal, Austria 2020 Kabinett, Emmerich Knoll, Ried Pfaffenberg^^^
$92.00Riesling | Alsace, France 2018, Domaine Zind-Humbrecht "Roche Granitique"^
$112.00Sauvignon Blanc | Sancerre, Loire Valley, France 2021, Patrick Noël^^^
$86.00Semillón/Sauvignon Blanc | Bordeaux, France, 2021, Château Ducasse^^^
- $12.00
- $48.00
Albariño | Rías Baixas, Galicia, Spain 2021, Zarate^^^^^
$56.00Verdejo | Rueda, Spain 2021 Cantalapiedra Viticultores, "Lirondo" "Unfiltered"^
- $13.00
- $56.00
Marmajuelo/Gual | Vinos Atlánticos, Spain 2019, Los Loros "Siete Lomas"^^
$78.00Pinot Gris | Willamette Valley, OR 2019, Eyrie Vineyards, Dundee Hills^
$76.00Chardonnay | Arbois, Jura, France 2020, Domaine de la Pinte^^^^
$79.00Chardonnay | Saint-Véran, Burgundy, France 2020 Château de la Greffiére^^^
- $14.00
- $56.00
Chardonnay | 1er Cru Vaillon, Chablis, Burgundy, France 2008, Etienne Defaix^^^
$133.00Chardonnay | Pernand-Vergelesses, Côte de Beaune, Burgundy, France 2018, Domaine Rollin^^^
$122.00Rosé & Orange Wine
Rosé | Grenache/Cinsault | Provence, France 2021 Clos Cibonne "Tentations"^
- $13.00
- $51.00
Chenin Blanc | Clarksburg, CA 2021, Margins "Skin Fermented"^
$64.00
orange wine
Pipeño Blanco | Maule Valley, Chile 2021, Louis-Antoine Luyt^^
orange wine
- 1L Bottle $59.00
Muscat/Gewurz/Greco | Australia 2021, Unico Zelo "Esoterico"^^^
$57.00
orange wine
Reds
Criolla Chica | Calingasta Valley, Argentina 2021, Cara Sur^^^
$59.00Gamay | Chénas, Beaujolais, France 2020, Laura Lardy, "La Fayarde"^^
$71.00Caiño/Mencía | Galicia, Spain 2020, Nanclares y Prieto "A Senda Vermella"^^
$73.00Zinfandel/Pinot Noir/Carignan CA 2021, Martha Stoumen "Post Flirtation"^
$72.00Malbec | Cahors, France 2018 Clos Siguier, "Camille"^^
- $12.00
- $48.00
Pinot Noir | Germany 2020, Enderle & Moll "Liaison"^
$89.00Pinot Noir | Anderson Valley, CA 2021 Brick and Mortar^^^
- $14.00
- $56.00
Pinot Noir | Sonoma Coast, CA 2019, LIOCO, "Laguna"^^^
$108.00Pinot Noir/Dornfelder/Portugeiser | Swabia, Germany 2020, Jochen Beurer "Rotgut"^^^^
$53.00Dolcetto d'Alba | Piedmont, Italy 2020 G.D. Vajra^
- $11.00
- $45.00
Nerello Mascalese | Terre Siciliane, Italy 2020, Frank Cornellissen "Susucaru Rosso"^
$75.00Nebbiolo | Langhe, Piedmont 2021, G.D. Vajra, "Claré J.C."^
$57.00Cinsault | Itata Valley, Chile 2020, Pedro Parra y Familia "Imaginador"^^^^
$64.00Cabernet Franc | Chinon, Loire Valley, France 2016, Olga Raffault, Les Picasses^
$77.00Cabernet Franc | Chinon, Loire Valley, France 2020 Château du Petit Thouars, "Les Georges"^^
- $12.00
- $51.00
Syrah | Vin de France (Rhône Valley) 2021, Hervé Souhaut^^
$88.00Tempranillo/Garnacha | Rioja, Spain 2011, R. Lopez de Heredia, Viña Bosconia Reserva^
$104.00Grenache | Dry Creek Valley, Sonoma, CA 2016, Dashe, "Les Enfants Terribles"^
$48.00Garnacha, Samsó | Priorat, Catalonia, Spain 2019, Costers del Priorat "Petit Pissarres"^
$51.00Zinfandel CA 2020, Bedrock "Old Vine"^^^
$72.00Cabernet Sauvignon | Paso Robles, CA 2020, Brea, Margarita Vineyard^^^
$59.00Cabernet Sauvignon | Santa Cruz Mtns, CA 2018, Domaine Eden^^^
$127.00Draft Beer
Mobcraft Beer Oddball, Kölsch, 4.5% ABV
$7.00OSO Tip up IPA, IPA, 5.2% ABV
$7.00Mörbius Equilibrium Porter, Porter, 7% ABV
$11.00Packaged Drinks
PBR, Adjunct Lager 4.8% ABV
- Can (16oz) $4.00
Miller High Life Bottle, Adjunct Lager 4.8% ABV
- 12oz $5.00
Hamm's Premium, Adjunct Lager 4.7% ABV
- 12oz $5.00
Tecate, Mexican Lager, 4.4% ABV
- 12oz $6.00
New Glarus Spotted Cow, Farmhouse Ale 4.8% ABV
- 12oz $6.00
Athletic Upside Dawn, Non-Alcoholic Golden Ale, (Less than or Equal To) 0.5% ABV
Non-Alcoholic
- 12oz $6.00
Untitled Art N/A Juicy, Non-Alcoholic IPA Beer - Lager, (Less than or Equal To) 0.5% ABV
Non-Alcoholic
- 12oz $7.00
One Barrel Gentrys Blackberry Cider, Cider, 6% ABV
- 12oz $7.00
Bell's Two Hearted IPA, IPA, Bell's Brewing, 7% ABV
- Can (12oz) $7.00
Nessalla Kombucha, Upside Beverage Co., Madison, WI
Non-Alcoholic. Ask your server for our current selection
- 12oz $6.00
Karben4 Seltzer, Hard Sparkling Soda 6.0% ABV
- 12oz $6.00
Guinness, Stout - Irish Dry
- Can (16oz) $5.00
Liquid Death Mountain Water, Spring Water, France
Non-Alcoholic
- Can (16oz) $4.00
^Organic. ^^Practicing Organic. ^^^Sustainable. ^^^^Biodynamic. ^^^^^Practicing Biodynamic
Bar Snacks
Hand-Cut French Fries
$8.00
with black pepper aioli
vegetarian
Shrimp Ceviche
$13.00
lightly poached and marinated shrimp, shaved red onion, cucumber, cilantro, served with saltine crackers
Fried Cheese Curds
$10.00
Buttermilk-battered and fried. Served with ranch and hot honey. We will donate $1 for every order of our fried cheese curds to a charity of our staff's choosing. Our company mission focused on supporting women, black, LGBTQ+ advocacy groups here in madison
vegetarian
House Marinated Olives
$9.00
served warm with citrus oil, marcona almonds, fried rosemary
vegetarian, vegan
Cheese, Charcuterie & House Pickles
$26.00
rotating selection served with fruit preserves, honey, candied nuts, crackers, with house pickles, mustard, fresh baguette
Sweet Corn Fondue
$10.00
Corn, sarvecchio and mozzarella fondue, grilled scallions, parmesan crisp. Served with warm potato chips
vegetarian
gluten-free
Starters
Bibb Lettuce Salad
$15.00
bibb lettuce, fried capers, shaved market vegetables
vegetarian
Smoked Whitefish Spread
$12.00
smoked lake superior white fish spread, marble rye bread, shaved celery, red onion, dill, pickled peppers
Roasted Beet Salad
$14.00
crème fraîche, pickled shallot, citrus gel, hazelnuts
vegetarian
Shrimp Cakes
$17.00
parmesan crusted shrimp cakes, herbed sauce gribiche, frisee, pickled shallots, fried capers
Roasted Broccoli
$14.00
chimichurri marinated broccoli, harissa-tomato sauce, whipped tahini, feta, smoked almonds
vegetarian
Sandwiches
Served with Handmade, Warm Potato Chips (substitute seasoned fries or a petite salad $2)
Oklahoma Onion Burger
$16.00
double patty smashed burger, steamed onions, american cheese, brioche bun
The Merchant Burger
$16.00
double patty from fox heritage farms*, brioche bun, hook's 3 year cheddar, black pepper aioli, b&b pickles (served medium)
- Add Bacon
- $4.00
Heirloom Tomato Caprese Sandwich
$16.00
heirloom tomato, burrata, roasted red pepper & garlic aioli, hoagie roll, balsamic dressed mixed greens
vegetarian
- Add Copa
- $4.00
Crispy Fried Chicken Sandwich
$17.00
napa cabbage slaw, jalapeno crema, pickled vegetables, black pepper aioli, fresh herbs, brioche bun
Entrées
Confit Duck Leg
$30.00
frisee, bacon lardon, herb aioli, brioche croutons
dairy-free
Grilled Chorizo Verde
$23.00
underground meats green chorizo sausage, corn cakes, sweet corn soubise, green mojo, pickled jalapeno, charred scallion
Summer Squash Pasta
$24.00
orzo, yellow squash, zucchini, sofrito, pickled ramps, sarvecchio
vegetarian
Steak Frites*
$35.00
grilled hanger steak, au poivre, fries, seasoned salt, black pepper aioli
gluten-free
Broiled Whitefish
$26.00
Wild-caught Lake Superior whitefish, cornichon tartar sauce, marble rye bread, braised red cabbage, potato salad with giardiniera aioli & scallions. Make it fried on Fridays for Fish Fry!
Dessert
Flourless Chocolate Brownie
$11.00
dark cherry-chocolate ice cream, luxardo cherry, flake salt
vegetarian
gluten-free
Meyer Lemon Tart
$12.00
mascarpone whipped cream, blueberries
vegetarian
Carrot Cake
pecans, dried currants, cinnamon, nutmeg, cardamom & orange blossom cream cheese frosting
vegetarian
- $8.00
- $13.00
*Consuming raw or undercooked meats, poultry, seafood, shellfish or eggs may increase your risk of Foodborne illness. Please inform our staff of any food allergies or intolerances before ordering food or Drink
Bar Snacks
Choose 1 to share
Warm Marinated Olives
citrus oil, marcona almonds, fried rosemary
vegetarian
Cheese Curds
Buttermilk-battered and fried. Served with ranch and hot honey
vegetarian
Smoked Whitefish Spread
smoked lake superior white fish spread, marble rye bread, shaved celery, red onion, dill, pickled peppers
Starters
Choose 1 to share
Shrimp Ceviche
lightly poached and marinated shrimp, shaved red onion, cucumber, cilantro, served with saltine crackers
Bibb Lettuce Salad
green goddess dressing, fried capers, shaved market vegetables
vegetarian
Roasted Beet Salad
crème fraîche, pickled shallot, citrus gel, hazelnuts, tarragon
vegetarian
Entrees
Choose 1 to share
Grilled Chorizo Verde
underground meats green chorizo, corn cakes, sweet corn soubise, green mojo, pickled jalapeno, charred scallion
Summer Squash Pasta
orzo, yellow squash, zucchini, sofrito, pickled ramps, sarvecchio
vegetarian
Confit Duck Lyonnaise
frisée, bacon lardon, herb aioli, brioche croutons
Steak Frites
grilled hanger steak*, french onion butter, red wine reduction, fries {add $5}
Dessert
Choose one to share (add $6)
Flourless Chocolate Brownie
dark cherry-chocolate ice cream, luxardo cherry, flake salt
Passionfruit Tart
passionfruit curd, strawberry, coconut creme & toasted coconut
Carrot Cake
pecans, dried currants, cinnamon, nutmeg, cardamom & orange blossom cream cheese frosting
Choice of Wine
750ml bottle
Vinho Verde, Portugal
crisp, floral, tropical
Grenache, California
fruit-forward, slight oak, velvety
*Consuming raw or undercooked meats, poultry, seafood, shellfish or eggs may increase your risk of foodborne illness. Please inform our staff of any food allergies or intolerances before ordering food or drink
N/A Originals
Flux Construct
$13.00
Silky / tropical / coconuty. Pineapple-lime stock, pineapple syrup, simple syrup, lime juice, coconut milk
Hero's Path
$13.00
Tangy / spices / earthy. The pathfinder n/a spirit, woodruff syrup, demerara, lemon juice
Sage's Will
$12.00
Ginger notes / refreshing / vibrant. Carrot cordial, ginger syrup, lime juice, soda water
Rauru's Blessing
$12.00
Fruity / punchy / light. Strawberry rhubarb syrup, honey syrup, lemon juice, soda water
Merchant N/A Summer Classics
The Regret
$11.00
Citrusy / crisp / clean / woodsy. Gin-ish, rosemary demerara, lime juice. Our most popular original cocktail, now in n/a form. Jr mocanu, merchant, new year's eve 2010. Adapted to spirit free by caity nicholson, merchant 2023
Nojito
$11.00
Refreshing as a Caribbean breeze/a tonic. Ritual rum alternative, lime, mint, simple, seltzer. Adapted to spirit free by caity nicholson, merchant 2023
Margarita
$13.00
Green / lime / salt / easy drinking. Ritual tequila alternative, orange bitters, agave, lime, salt. Adapted to spirit free by caity nicholson, merchant 2023
La Paloma
$13.00
Sweet / salty / sour / a little spice. Ritual tequila alternative, grapefruit and lime juice, seltzer. Adapted by caity nicholson, merchant 2023
Moscow Mule
$7.00
Cirtus / crisp / effervescent. Lime juice, ginger beer. Adapted to spirit free by caity nicholson, merchant 2023
Cosmopolitan
$11.00
Sweet / tart / vibrant. Cranberry, lime, simple, orange bitters. Adapted to spirit free by caity nicholson, merchant 2023
Gin Sling
$13.00
Punchlike / refreshing / blanced. Gin-ish, simple syrup, orange juice, cherry juice, pineapple, lime, seltzer, bitters. Adapted to spirit free by caity nicholson, merchant 2023
The Merchant Old Fashioned
$12.00
Local / smooth / refined. Ritual whiskey alternative, maple syrup, orange bitters, cherry bark vanilla bitters, orange oil, cherry. Adapted by caity nicholson, merchant 2023
Smoking Barrels
$12.00
Smoky / bitter / "a merchant classic". Gnista barrel aged, maple, simple, tobacco tincture, angostura. Samuel gauthier, merchant 2012. Adapted to spirit free by caity nicholson, merchant 2023
Bee's Knees
$12.00
Simple / elegant / lemon and honey - friends forever. Gin-ish, simple, local honey, lemon. Adapted to spirit free by caity nicholson, merchant 2023. (shout out to caity's mom, a beekeeper)
Nogroni
$13.00
Bold / elegant / balanced. Gin-ish, wilfred's bittersweet aperitif, orange bitters. Adapted to spirit free by caity nicholson, merchant 2023
Botanicals
Seedlip Garden 108
Seedlip Grove 42
Seedlip Spice 94
Gin-ish
Monday Zero Alcohol Gin
Ritual Gin Alternative
Rasāsvāda Ruby Artemisia
Rasāsvāda Rose Bergamot
Rasāsvāda Black Ginger
Lyre's Absinthe
Amass Riverine
Tuesday
Date Night @ Merchant! Prix Fixe
choice of any snack, starter, and any entree, and a bottle of wine to share
- For Two Guests (Starting at) $60.00
'Tini Thursdays
Every, Thursday, All, Night
Classic Martini
$6.00Espresso Martini
$7.00Ode to Spring Martini
$8.00Lavender Haze Lemon Drop
$6.00Fridays
Fish Fry
wild-caught Lake Superior whitefish from Bodin Fisheries, Bayfield, WI, coleslaw, cornichon tartar sauce, rye bread, butter, warm potato salad w/ mustard vinaigrette
Browse Nearby
General Info
Payment Types
All Major Cards
Cuisine
American - Contemporary
Bar
Meals
Brunch
Dinner
Late Night
Hours
Monday:
4:00pm - 10:00pm
Tuesday:
4:00pm - 10:00pm
Wednesday:
4:00pm - 10:00pm
Thursday:
4:00pm - 10:00pm
Friday:
4:00pm - 1:00am
Saturday:
9:00am - 2:00pm
4:00pm - 1:00am
Sunday:
9:00am - 2:00pm
4:00pm - 10:00pm
About Us
Merchant started life in Madison in 2010 as an energetic industrial-chic cafe, craft cocktail bar and late night destination specializing in no-nonsense, seasonal fare and drink steeped in the classics. Now in 2022, we are rebuilding and reimagining Merchant for the new decade, taking with us our passion for cooking, service, and community and overlaying a state-of-the-art renovation featuring aviation-style windows, new finishes and wraparound seating. This will be an opportunity to rebuild not only with new decor and menu, but a culture that celebrates our hospitality group's mission to create a spaces for treating each other and ourselves well.