The market offered the largest selection of health grocery items, naturally produced dairy products and meats, supplements, and cosmetics. The most important feature of Full O' Life was the produce section where organically-grown fruits and vegetables were brought in daily from certified organic farms throughout Southern California. This unique service made the Mathesons famous in the field of health foods, and brought to the residents of Burbank and other nearby cities the first operation of its kind. Today Full O' Life remains a contemporary and innovative business, continually growing and improving over the years.