From lard cream cones to longhorns, Gregory Epstein has come a long way. It began a few years ago, when Epstein transitioned from a more standard culinary career as an executive chef to the world of food styling, or creating inedible dishes that look good on camera. Its all done by hand, said Epstein, describing how to make a fake ice cream cone that wont melt beneath the hot lights of a commercial shoot. You take some Crisco and a little powdered sugar and some coloring. It can sit on the set all day long.