Zitoune operates on the philosophy that food is one-third of the dining experience, along with service and décor. As a family restaurant, Zitoune houses a staff of friendly and welcoming service professionals who are always prepared to answer questions about Moroccan cuisine and culture. One customer compared her experience to "spending the night in a good friend's dining room." The difference is that this dining room is adorned with intricate, arabesque tile, and rare, hand-made crafts and textiles, all imported from Marrakesh markets by the owner himself. Combined with the copper-topped tables and gorgeous lounge area, these qualities make Zitoune the ideal destination for special events, celebrations, and parties.