We opened our first pizzeria in 2004 in the burgeoning Capitol Hill neighborhood of Seattle, Washington. For months before we opened curious onlookers poked their heads in the former auto body shop, and outlandish rumors spread quickly throughout Seattle. One person saw a team of masons reportedly flown in from Naples to build a gargantuan wood-fired oven, someone heard that the bricks also came from Naples rich with Vesuvian ash, a reporter ran a story about a taxi driver leading our owner down a dark Neaopolitan street to meet a talented Pizzaiolo who was then whisked to an airport.