Combine the popularity of shows like Sex & The City and an economy where couples are opting to stay in together and you have a market for those seeking to recharge their relationships in a way that goes far beyond the typical couple’s boutique.
I decided to open the Velvet Box as a way to introduce men and women to new ways to spice up their love lives in a way that is not intimidating. The result is an upscale retail experience for all things nice and naughty, catering to couples and individuals seeking quality products and affordable fun in a comfortable environment.