The fifth annual Mobile Marketing Day in New York will take place on March 13, 2014. Aimed at agencies, brands and publishers, industry experts will discuss the best ways to leverage mobile into a marketing mix.
Direct Marketing Institute
This seminar will cover the core areas of each marketing channel, from offers and propositions to copywriting and designacross digital, direct, and integrated marketing-all with detailed examples and step-by-step tactics.
Integrating Direct Mail
Is direct marketing dead or is it a stealth weapon?This two-day course in direct mail will teach you the specifics of how to get amazing results and GUARANTEE that you will always have a successful direct mail campaign even amongst the current surge in electronic media.
DMA Guru Sessions
Here's your chance to book one-on-one time with some of the most accomplished professionals in marketing. Share your biggest challenges with them. Tap into their years of experience working with major brands and up-and-comers. Use their knowledge to solve your problems and grow your business.
Web Analytics and Optimization
Overview To most of us, analytics is a black box of mystery: countless charts, graphs, lists and seemingly unrelated bits of information are supposed to tell you where you are having success, what to improve, and how it all works together. But there's one problem - no one tells you how to do it.