Baking from “scratch” What a "from scratch" bakery means to us is that the baked goods are crafted on site. Each day, ingredients are selected, prepared, combined, baked and sold in small lots. You might even say that each particular product is nurtured, and you may not find the same selections of baked goods each and every day. There is nothing pre-made or bought premixed. Some bakers might call their "from scratch" bakery an “artisan” bakery, meaning that the baked goods and breads are created in the same painstaking way that an artist might create a one of a kind piece of art. Each loaf of bread or muffin or cookie might be just a little different from the next one.