They have a deep passion for buying locally produced products and take pride in being able to help produce a local product with fair trade and organic origins. Sure House Coffee Roasting Co. beans are exclusively air roasted to bring out the flavor and integrity of the bean, not burn it to a crisp. Small batch roasting also ensures that each bean is consistently and congruently roasted by the end of the roast, making sure that each sip was as good as the last.