John PinelliIt was in 2000 when John Pinelli began to grow restless with corporate America. He was looking for a challenge. It would be another four years before he acted on his dream. A native of the Philadelphia area, John and his family have been fortunate to have lived in many parts of the country. Always adapting to the local cuisine, while seeking out authentic East Coast food. It was always the same story. Where can we get a good cheese steak or pizza? The answer was the same– it’s not bad, but it’s not home. It was then that Pinelli realized the opportunity to create a shop which would carry authentic Philly foods made with real Philly products. He realized how spoiled he had become taking food for granted. He thought everyone knew how to make an Italian Hoagie, a hot roast beef or meatball sandwich, pizza, and Philly’s own cheese steak.