In 1996, Kathy Axelrod first opened the doors of Simply Selma's, naming the store in honor of her mother.
Kathy's 'Mum' represented everything that was gracious, elegant, timeless, and beautiful in her life. She instilled in her a sincere belief that the cultivation of beautiful surroundings can truly bring a sense of happiness, and satisfaction. Although Selma passed away from breast cancer, her charm, kindness, and easy grace lived on in Kathy, who promised to build something in her life to remember those qualities. This store is the fulfillment of that promise.
Through the years, Simply Selma's has earned a reputation as the "go to" spot for gifts.
With its unique selection and signature, complimentary gift wrap, the store has become a local favorite, perennially winning the coveted title, "Best of the Beach".
Kathy always believed that the best part of Simply Selma's was the people that worked there.
She fondly referred to the sales associates as "her girls", creating a sense of family in her store. In 2008, Kathy was diagnosed with Alzheimer's. Without hesitation, she turned to her extended family of "girls", and asked three of them to carry on her vision of Simply Selma's, and to continue its growth and success.
April Stutz, Marianne Winesett & Meg Leeman officially became the owners of Simply Selma's in January 2011, when Kathy, in a way only she could, gracefully handed over the reins.
They open the doors of Simply Selma's each day imbued with the same vision, purpose, determination and commitment to their customers that Kathy instilled in them. It is their hope that each person who enters the store still feels Kathy in every corner and that the love that went into crafting this space is readily seen. Energy, excitement and an exuberant spirit best describes the people of, and the store that is, Simply Selma's.
Simply Selma's is a fun, fanciful store located in the La Promenade Shopping center in Virginia Beach. We offer free, fabulous gift wrap for all your purchases and an amazing staff that can't wait to help you find that perfect gift.