Essex Street Market began in 1940 as part an effort by Mayor Fiorello H. LaGuardia to find a new place for street merchants to do business. At the time, pushcarts and vendors crowded the city streets, making it difficult for police and fire vehicles to easily pass. To ease congestion, Mayor LaGuardia created the Essex Street Market and several other indoor retail markets throughout the city.
In the early years, Essex Street Market’s identity was shaped by the Lower East Side’s Jewish and Italian immigrants, who served as both the merchants and the customers. Local residents got personalized service as they gathered to browse a diverse collection of goods and sundries including flowers, meats, clothing and fresh produce.