Learn what search engine optimization (SEO) really is all about starting from the beginning. What is SEO? How do search engines work? What is the ranking algorithm? Learn about Google algorithm changes and how to adjust your marketing strategy.
Understand what online Adwords advertising is and where it fits in. What are Cost per Click (CPC) and Cost per Impression (CPM) bid types. Use keyword, placements (websites), topic and audience targeting techniques to find the right places for your ads.Topics:How to research, identify and use keyword match types with your bidding strategy.
Learn the principles of the Google Analytics platform; understand the tracking code and how it collects and reports data. Make informed decisions about what tracking is necessary for different types of websites and how to properly configure it.Understand how Google Analytics is structured to collect data and present it to you.