Santa Monica Seafood was officially founded in 1939 but the real story began in 1898. That year a young man chose the life of a fisherman in California. John Deluca had only recently left his home in Naples, Italy when he put his roots down in the port city of San Pedro. Needing a way to support his growing family he looked to the sea. His hard work and respect for the ocean rubbed off on his family and before long his oldest son Jack was tagging along. Those days on the dock laid the groundwork for a family tradition that has lasted four generations.
Jack Deluca always had a passion for the sea. From the age of nine he was at the docks pulling lines, scaling and gutting fish, and filleting the fish – all the elements of bringing seafood to market. By the age of 16 he was the proud owner of his own fishing vessel and at the tender age of 21 he was the co-owner of his own wholesale company, State Fish Company. Alongside his close friend and future brother-in-law, Gerald Cigliano, Jack built State Fish Company into a formidable presence in the wholesale seafood business in the Los Angeles area.