In 1975, Gene Mann & his partners in the Cattle Guard Restaurant in downtown Houston were on a hunting trip to their ranch in South Texas. As tradition would have it, they crossed the border into Boys Town, Mexico...to experience all that a Mexican border town had to offer. Their favorite watering hole was Sam's Place and it was there in a cloud of certainty and commitment to infamy that they decided to replicate the Sam’s experience back in Houston. In 1976 they moved an old house from Beaumont, Texas to an over grown lot on Richmond Ave, a dirt road at that time. Sam’s Place del Norte was established on May 5, 1977. Sam’s Place has served authentic Tex-Mex, ice-cold cerveza and notorious margarita’s ever since! The stories then and now are sometimes hard to recall accurately and harder to repeat honestly in mixed company.