We served our sandwiches rolled up in Pita. We also offered Mexican Food, and of course, the Burritos were served in a Tortilla. Our late night clientele usually come to us a little tipsy. Some of them had a little difficulty distinguishing between a Pita and a tortilla, so their orders would get messed up a little, and it created a major problem that we had to smooth out. To make the story short, in Lebanon, where I was born, a sandwich has many different names. One name is "Luff-ee", meaning "Wrap" when translated to English. So we re-designed the menu in such a way that every sandwich that was served in Pita was called a Roll-Up, and when served in a tortilla it became a Wrap, and that is how the "Wrap" was born. To the best of my knowledge, I truly believe that we were the first to use this title.