Your business idea is solid, your product is top-notch, and you're on all the major social networks. So why aren't you seeing the sales growth you expected? According to serial entrepreneur Drew Williams, it all boils down to one major issue: poor marketing."Most entrepreneurs have great ideas for products and services, but don't know how to market them," said Williams, co-author of "Feed the Startup Beast" (McGraw-Hill, 2013). "By creating a proven, repeatable system of marketing, entrepreneurs will be able to achieve a high level of consistency, scalability, measurement and, finally, success."Williams identified five marketing mistakes that will keep your startup from reaching its full potential, and how to fix them before it's too late:
