The story began when Roberto and his wife, Dolores Robledo, began their career in the food industry providing tortillas to stores and taco shops when they successfully opened their own tortilla factory in San Ysidro, CA in the summer of 1964.
Soon after opening the tortilla factory they went on to expand the venture and open a traditional style taco shop. In 1964, Roberto Robledo began operating San Diego’s first taco shop. Roberto’s, now an institution in fresh, authentic, Mexican food, has kept a promise to the family that their commitment to quality, service and family recipes would never be compromised. This same dedication to quality made Roberto Robledo stay true to his original concept: “fresh, authentic, simple food at modest prices and portions.”