June of 2004 is when we first opened our doors in the Gramercy Park neighborhood of Manhattan. Back then, not so many people knew the term "raw food" as a style of cuisine. Pure Food and Wine's raw vegan menu is entirely plant based and does not use any processed ingredients. Nothing is heated above approximately 118 degrees in order to preserve vitamins, minerals, and enzymes. Everyone always imagines a menu of just salads, but it's much more than that.
The restaurant has been featured twice in New York magazine's "Top 100 Restaurants" list and has appeared 5 years in a row in Forbes magazine's list of "All Star New York Eateries." "'Raw' and ‘vegetarian' are not usually adjectives associated with haute cuisine, but at Pure Food and Wine, as if by magic, such ingredients are turned into exquisite and exotically delicious offerings." – Forbes December 2007, "Pure Food and Wine's menu of raw vegetable concoctions may make this the Big Apple's most unusual restaurant—as well as one of its best." – Forbes December 2008