Primos Barber Shop in Pinecrest offers men haircuts, hot shaves, shoe shine service and grooming products in a place that's designed with men in mind. "We wanted to create a shop that wasn't just a place to get a haircut," said Danny Roblejo, co- owner of Primos Barber Shop. "We wanted to create a place where men could enjoy the process and the experience." Like an old-fashioned barber shop, Primos features black and white flooring with vintage style ceiling fans. That's all that's old fashioned at Primos, though. Modern day comforts include oversized, comfortable barber chairs, flat screen TVs at each station and Wi-Fi. Roblejo also stocks his magazine rack with over 30 current choices, offers complimentary beverages and plays a wide variety of music to create a relaxed atmosphere.