In 2007 Pontillo's Pizzerias will celebrate 60 years in business. No small feat in a competitive market of powerful national chains and local fly-by-nights. "In Batavia, in the year 1947, most people called to ask what pizza was! Except for Italian-Americans, pizza was considered a strange but delicious new tomato pie. Its popularity grew very rapidly and, needless to say, the rest is history," said co-founder Tony Pontillo.