As way of introduction, Pet Menu is an ACTUAL store in New York City founded in 1989 run by two regular guys (Abe & Aharon). After all these years, we both remain very active in the day to day operations. We are not an impersonal corporation, but two friends who came together with a shared love of and interest in animals. We wanted to create an environment where other animal lovers would enjoy shopping and have access to advice and the products that they needed. As a large independent retailer we are able to buy our inventory at competitive prices and pass the savings onto you. We hope you will find the special items you need on our site. We specialize in holistic nutritional guidance. We carry a wide variety of all natural, grain free, holistic and raw diets.