From the day it opened its doors for the first time on June 1, 1994 - the Pelican has been the coolest hotel in the heart of South Beach. The $4million dollar Fellini-esque boutique property is the first hotel venture from the cutting-edge Diesel Jeans. It works because; it uniquely and wonderfully brings to life the Diesel philosophy. The quirky, surreal, state-of-the-art sense of humor the identity of the hugely successful Italian clothing conglomerate comes through in every pore of the Pelican.