It all started with a train ride in 1946. On his way home from the war, my grandfather E. Earl Hall struck up a conversation with Horace Head, renowned floral designer and FTD master design instructor. As the two talked, Horace was so impressed with my grandfather’s personality and character he offered to not only train my him, but invited Grandpa (Earl) to become a partner in purchasing a floral studio in Palm Springs, CA. “Uncle” Horace and Grandpa opened the doors of Palm Springs Florist March 1947.
As Palm Springs developed into a popular and iconic location, Palm Springs Florist became the “go to” place for all things floral. My grandfather built a reputation of outstanding customer service and the finest blooms in town. As friendships developed with many of the local celebrities, my grandfather frequently serviced the floral needs of Frank Sinatra, Bob Hope, Elvis, Lucile Ball, President Eisenhower, Liberace, and many more.