Our mission is simple, and two-fold: 1), share our passion and enjoyment of wine, and remove the intimidation factor that often surrounds it; and 2), introduce Bay Area customers to the wide range of high-quality Italian wines, particularly the little-known but truly excellent wines that hail from Northern Italy. Ottimista was designed to create a low-key environment for everyone, regardless of their wine knowledge, to experiment with unique wine regions, producers, varietals, and food pairings, and to expand their palates.