Once Upon a Tart. is a cafe serving the SOHO neighborhood in New York City for the last 17 years. Locals await in the morning to start their day off with coffee and the freshly baked signature scones and muffins. During the lunch hour, it gets crowded with locals, office workers, creative minds, and first-timers who crave for freshly made sandwiches, soups, and salad combos. In the afternoon, people stop by to read, chat, or take a break from a busy day as they taste various kinds of tarts, biscottis, cookies, and teas. Aside from the food that Once Upon a Tart. offers, people come to see and enjoy the famous store window display that is rearranged seasonally. Muffins, scones, tarts and sandwiches are freshly home-made everyday.