On The Beach Surf Shop was founded by Kelly Sorensen at the young age 20 years old. Kelly loves both surfing and the lifestyle that goes along with it. The goal of On The Beach is to bring the equipment and accessories of the surfing lifestyle to people of all ages who have the same love for the surfing life in their hearts.
Kelly grew up in Fresno, California. Ever since he was a young boy he's had a fascination with the ocean. Unfortunately, the ocean was hours away from where he lived, but he did enjoy skateboarding on the streets in his neighborhood. When Kelly was 9 years old, his parents sent him to Kennolyn summer camp in the Soquel Mountains of Santa Cruz. Every Sunday at camp was Beach Day and Kelly got to play on the beach and in the surf.