We uphold this ancient tradition by providing only noble kava for your consumption. Noble kava has what is considered to be the proper balance of kavalactones, the active ingredients in kava. This ensures the finest effects without the drawbacks of other types. Additionally, instead of re-branding to a flashy name of our choice to provide a false differentiation from other sellers, every one of our kavas is identified by specific cultivar type, called a "chemotype." We even have a rigorous testing process to ensure it, and make the results available to you. Knowing that, why would you buy kava from anywhere else? All noble, all the time. It's our name for a reason.