The New York Deli was created with the ideas and originality of the late fred rendon, Sr. He strived to bring the taste of the Big Apple to the valley. After years of learning the trade in various cities & restaurants across the country, he opened the doors to the city of Brownsville in 1982. After working with his son, Gilbert Rendon, Sr. & grandson, Gilbert Rendon, Jr. he retired in 1995. With the help of his father, Gilbert, Jr. decided to extend the legacy to Harlingen in 2000 and McAllen in 2004.