In 1996 I was on the Ice Cream Show Premiere in Pittsburgh with Rick Sebak of WQED, who produced the "Ice Cream Show". In 1996 I began to cater more with the help of an artist and business associate of mine. I had installed a small ad in the yellow pages, and began to receive calls. In May of 1997 I decided to purchase a box truck to pull my Bar-B-Que pit. I was tired of renting trucks for jobs and having to load everything on and off the truck, including equipment. I essentially started Mitch's Mobile bar-B-Que. Unfortunately, my brother died unexpectedly, and it derailed my path somewhat and dimmed my passion, but I still did over 30 jobs that season. I was learning and growing.