After almost a decade of experience under another franchise, the Stuart’s launched the Chicken Express name in March 1988 in Benbrook, TX and in October 1988 in Mineral Wells, TX--the home base for Chicken Express. Residing in Mineral Wells the Stuart’s expanded the Chicken Express name and product originally by being one of the very first fast food chicken delivery businesses, making their slogan “our chicken can’t fly, so we deliver.” The delivery business was very successful for spreading the word and product, so in 1990 until 1994 all new franchises utilized the dine-in, drive-thru, or “delivery” concept. Now with the expanded stores the major customer base is drive-thru; dine-in; carhop (at select locations) and especially catering for any occasion or tailgating event.