In this workshop, you'll learn about how this industry works and give it a test drive. If you're considering a career in the advertising industry, there hasn't been a more exciting time than right now. While it's historically known as the advertising industry, today's business is driven more by ideas than ads.
Crash Course in Creative Brief Writing
In this half day account planning workshop, you'll explore the strategic processes and techniques employed by the world's best creative agencies to get closer to consumers and write razor sharp briefs. Great creative work begins with a killer brief.
Presentation Skills for Ad People
In this workshop, participants will learn how to effectively communicate ideas and speak confidently in front of their clients. This course covers everything from how to plan for a great presentation to actually delivering it. Presentation skills are absolutely critical to success in the advertising world.
Account Planning: Understanding Consumers
During this workshop you'll learn about account planning and research techniques. You'll dig deeper into understanding your target audience, and you'll reimagine your approach to insights and strategy.
Human Centric Design
This course focuses on how to create ideas for platforms and products that are not just pretty on the outside, but on the inside as well.