Serving the highest quality product with the highest level of service while creating a happy experience for every guest. Guests will be able to go to Menchie's anywhere in the world and enjoy exactly the same experience every time: quality service, a quality product, a happy environment, a warm and friendly design, and cleanliness. Menchie's is designed to serve all ethnic and economic classes. Although all types of people will be attracted to Menchie's, it will appeal primarily to families with children and people who seek a happy, friendly frozen dessert experience with the ability to have the freedom of crafting their desires.