Our business strategy is a simple one, provide our customers with a special purchase experience by offering high quality, healthier alternatives in an enormous market that is in need of something new. Ice Cream has been around for centuries. People of all ages, all walks of life, and all ethnic backgrounds love to eat ice cream and now it is time to offer them something new and exciting. Gelato derives its flavor from the density not the fat. Our gelato is made with the finest ingredients and has significantly lower fat and calories than traditional American ice cream.We believe that Melt is well positioned to become the dominant player in the Gelato business in North America.