Allie T. Mallad launched Massage Green Spa in 2008 after successfully owning and operating more than 10 national franchise concepts throughout his professional career. Mallad conceptualized a service offering that encapsulated the benefits of health and wellness through massage while ensuring that the luxury spa concept was managed at a low cost point. By synergizing the eco-friendly green extension of service, Allie not only was able to create “A Luxury that Everyone Can Afford,” but most importantly he created a vehicle that could preserve an enriched client experience through “Healthy Buildings and Healthy Bodies."