The owners attribute their success to a decentralized system of ownership through franchises in which each restaurant is a separately incorporated profit center run by partners in the corporation or individual owners. Their success is furthermore enhanced by immersing customers with the Aloha spirit through their brightly colored interiors with scenic views of Hawaii and warm hospitality. L&L Hawaiian Barbecue’s® success has earned the company many awards and continued rankings in various local and national magazines. In 2002, L&L Hawaiian Barbecue® was named one of the “50 Regional Powerhouse Chains” by Nation’s Restaurant News. The July 2005 issue of Restaurant & Institutions Magazine ranked L&L #314 out of America’s top 400 restaurant chains. Additionally, Restaurant Business magazine ranked L&L #15 of its 50 Top Growth Chains in the Nation in 2005. Entrepreneur magazine has also ranked L&L’s parent company, L&L Franchise, Inc. at #165 out of the top 500 franchises in 2005. L&L’s strong Hawaii roots provides the company the clout in being able to give customers an authentic Hawaiian taste and an authentic experience. And at the pace of growth of the franchise and the level of attention the company continues to receive, L&L has become the biggest thing to come out of Hawaii since surfing!