It's A Dog's World comes from a unique perspective: The store only carries dog and cat supplies that are actually good for your pet. (See the product line listed below.) So if you're interested in providing optimum nutrition for your dog or cat, and know that there are better choices than Iams, Science Diet and Eukenuba, come visit us! If you'd like convincing, please come in for free samples of the fabulous food we carry. Many of the foods we carry are priced comparably to lower-quality, nationally advertised brands!! Some that are priced higher can be cheaper in the long run, since they have more nutrition per ounce than lesser priced foods.