Established in 2011 The term, iToy, was coined when I began to compile Apple products: iPhone, iPad, iMac, etc, and began to call them iToys. But where it really started was when a young lady dropped her white iPhone 4 in the pool, and came to me distressed and begging help. We put it in rice, but it did not resurrect on the third day, so I gave her a working iPhone I had in exchange for hers. I then set about to repair it and after 4 days and many hours it suddenly came on. The young lady's mother was present at that moment and dared me to post an ad on Craigslist, sharing that I can fix iPhones. I posted, my phone began to ring, and iToy Repair was born.