We began with a simple concept: Create moist and luscious cupcakes in mouth-watering flavors, formulate exceptional, butter-based frostings, and let our Customers choose how best to combine the two. Every cupcake we make is Custom Frosted Just For You, and we are quick about it. Customers can walk into Ida’s shop and within ten to fifteen minutes walk out with a dozen custom frosted cupcakes in whatever flavor combinations they select!