We are Hero Coffee Traders and sharing exceptional coffee is why we exist. Our society's relationship with this magic bean has ebbed and flowed throughout its tumultuous history, with the current trajectory abandoning the notions of commodity and instead focusing on those seemingly esoteric variables that set truly high-quality coffee apart from its barely remarkable brethren. Acknowledgement and respect for terroir, elevation and processing technique has enabled farmers to cultivate stunning heirloom and hybrid varietals that transcend countries-of-origin; highlighting individual farming families and collectives that consistently harvest the finest beans in the world.