In 1996, Heidi Pribell founded Heidi Pribell Interiors
a distinctive design studio based in Cambridge which creates evocative, inspired environments for a discerning clientele. Pribell puts a fresh modern twist on classic design, which give her unique interiors a young, elegant and sophisticated appeal.
After graduating from Harvard University and attending the New York School of Interior Design
Pribell was a dealer in fine antiques, and has sold art and antiques to venerable institutions such as the Museum of Fine Art in Boston, the Los Angeles County Museum and the Chicago Art Institute. She continues to acquire exceptional pieces, many of which can be found in clients' homes.
Since 2008, Heidi has received three consecutive "Best of Boston" awards from Boston Home magazine.
Her design work has been widely published.
Heidi Pribell is one of Boston's most sought after talents, thanks to her bold
well-informed approach and remarkable attention to detail.
Each commission I complete is unique.
I interpret my client's ideas and help them define their own style. My understanding of fine design and decoration enables clients to make sound decisions about their investment.
"My work blends a modern contemporary aesthetic with a passion for the colors, textures and patterns found in the natural world".
"It is my goal to provide clients with deeply satisfying, personalized living spaces of exceptional quality and comfort".
Boston Home 2010
"Pribell understands the spirit behind the periods in which she works, yet has a flexible sensibility that brings an exciting twist to everything she touches."
Boston Home 2008
"Pribell's unique juxtapo-sition of antique pieces with a modern sensibility sets her apart from common traditionalists."
New England Home
"Heidi Pribell is often unorthodox and forward-looking in her bold combinations of color and pattern."
"Heidi Pribell's fusion of bygone opulence and modern liberties yields refreshingly sensual designs."
New England Home
"One of Boston's most sought-after talents."
The Boston Globe
"With the connoisseur-ship of a curator and a self-confident sense of style, Pribell's work may indeed be visionary."
Boston Home 2009
"In Pribell's world, interiors are a feast for the eye and for the mind- She knows furniture the way your accountant knows tax laws."
Restoring A House In The City by Ingrid Abramovitch
"Pribell has a rare talent for combining her connoisseur's eye with bravura turns of color and pattern."
Design New England
"The Wow Factor - With a gift for color and an eye for detail, Heidi Pribell has created a visually dynamic interior within the staid outline of a Greek Revival townhouse."
Robb Report Home Entertainment
"The atmosphere is rich and sumptuous, - And it's all presented in the homeowners' own terms in a very modern way. That is what Pribell's genius delivers."
"Heidi Pribell incorporates European, Asian and American pieces in an eclectic style that is truely her own"
"When someone designs for your home, they are basically conducting an orchestra made up of many different instruments. Some of the instruments are hard to find; sometimes the timing of the different parts needs to be tweaked a bit; and sometimes the cost of putting on the symphony seems to be too much. You need to find the right conductor to keep it all together. As a designer and project manager, Heidi is that kind of conductor." "I would absolutely work with Heidi again. I regret that my bathrooms had already been finished before I commissioned Heidi, because her tile work is very intricate and fabulous."
"We decided to work with Heidi again because we were so pleased with her design for our other home. She has a real gift with colors, and can design a home so that the colors throughout the entire home flow seamlessly from room to room.” "Heidi's ultimate strength - and it's very unique - is her gift with colors, patterns, and forms. You have to trust that it will all look magnificent as a grouping in the end, even if the individual pieces don't really make sense along the way."
AKSH, Washington DC
“Heidi has a superb, modern take. The result is sophisticated and really great-looking. Our home is historically accurate and a real jewel in the neighborhood.” "Her genius comes from her intuitive color sense. If you can come anywhere close to describing the color you want, she can give you exactly what you want. She puts her heart and soul into every project. She's delightful and a lot of fun to work with." "Seven years later, and our home doesn't look dated at all. We have dogs and kids and we're all living really comfortably with this design, and we're still getting great reactions when people come over for the first time. We know our house isn't like any other house in DC, and we think that's great."
"People who appreciate great design should hire Heidi Pribell. Heidi has boundless enthusiasm. She has an amazing eye and an incredible sense of detail. She really made a difference between our having a 'nice' design and a really fabulous design. Not over-designed fabulous,' - just fabulous." She can see and assess very quickly what will make the difference in a particular space. She comes to meetings with her own ideas, but is very respectful of the fact that not everyone is quite as adventurous as she is. She listens really well, and then can not only make your ideas happen, but happen better."
Deciding how to present your home upon its sale is among the most important issues faced by sellers of residential real estate. In today's competitive market, how does a seller differentiate a property from the competition? What must be done to attract the attention of – and ultimately an offer from – its target buyer? An increasing number of sellers in high-cost real estate markets from coast-to-coast recognize the benefits of home staging:
Staging a home for sale typically involves four steps
We schedule an on-site meeting to become familiar with the style and scale of the property to analyze how best to stage the listing.
We determine the amount of furnishings needed after receiving a floor plan.
This is followed by a proposal to the seller that provides pricing for the rental of furnishings (two-month minimum) and cost of services, including design, packing, moving, installation and removal of furnishings.
Once an agreement is signed and a 50% deposit is received, the design and decision-making process begins.
Upon advance notice (minimum of one week), home staging begins and is completed in up to three days.
What makes Up-Stage different?
Our recognized knowledge of trends in home design enables us to create a home environment that will appeal to the most likely buyer
and provide the seller with an advantage in marketing the property.
Our decades of experience creating comfortable, tasteful interiors is best suited for luxury properties sought by high net worth buyers.
Our inventory of traditional, contemporary and modern pieces in a wide range of shapes
and sizes allows us to stage over 30,000 square feet of residential real estate. We are poised to deliver a swift installation.
In 1996, Heidi Pribell founded Heidi Pribell Interiors, a distinctive design studio (based in Cambridge) which creates evocative, inspired environments for a discerning clientele.
Pribell puts a fresh modern twist on classic design, which gives her unique interiors a young, elegant and sophisticated appeal.
After graduating from Harvard University and attending the New York School of Interior Design, Ms. Pribell was a dealer in fine antiques.
She sold objects to venerable institutions such as the Museum of Fine Arts in Boston, the Rhode Island School of Design, the Los Angeles County Museum and the Chicago Art Institute. Ms. Pribell continues to acquire exceptional pieces, many of which can be found in the homes of her clients. Her design work received "Best of Boston" awards in 2008, 2009 and 2010 (as chosen by Boston Home magazine) and has been widely published, including most recently in The Boston Globe Magazine.
In 2011, Ms. Pribell acquired the assets of a Cambridge-based residential real estate staging business and launched Up-Stage.
In 2013, she moved the business to a modern 6,000-square-foot warehouse and showroom in Waltham.
"Each commission I complete is unique. I interpret my client's ideas and help them define their own style. My understanding of fine design and decoration enables clients to make sound decisions about their investment. My work blends a modern contemporary aesthetic with a passion for the colors, textures and patterns found in the natural world. My goal is to provide clients with deeply satisfying, personalized living spaces of exceptional quality and comfort."
Home Staging Philosophy
"Mine is a bespoke approach to residential real estate staging that differs from most others, primarily because I use furniture and furnishings that appeal to high net worth buyers familiar with current trends in home design. From a collection that I've been building for more than 25 years, first as an antiques dealer and more recently as an interior designer and avid collector. My goal is to add value for sellers by enabling buyers to envision quality and comfort."
Up-Stage is the premier home staging business in greater Boston.
Its founder, Heidi Pribell, is an award-winning interior designer.
Up-Stage differs from other home staging companies. How?
By using furnishings - from a collection built over 25 years – that appeals to high net worth buyers familiar with current trends in home design. And creating bespoke, photo-ready environments for marketing.
Our goal is to add value for sellers by enabling buyers to envision quality and comfort from marketing photos and during the all-important first visit to a home.