We're Laura Reynolds, Lisa Herman and Sara Bencomo. Laura and Sara were running partners, up at the crack of dawn, swapping ideas for a dream business and the cupcake bakery was the clear winner - fun, delicious, and creative. Keeping it on the down low, they were off on their new path! Meanwhile, across town, Lisa was hard at work on her MBA, crafting a business plan for, you guessed it, a cupcake bakery. Kismet brought Lisa and Sara together through their hair stylist...because you know everyone shares their secrets with their hair stylist! The perfect blend of creativity, business know-how, and passion has made this partnership a HAPPY union. Early morning runs will continue, as taste testing is a blessing, and a curse!