Gioia Pizzeria was founded in May of 2004 by Will and Karen Gioia. Located on Hopkins Street in North Berkeley, Gioia is nestled in a food-lover's paradise frequented by neighborhood residents partaking of the delights of the street. For Karen and Will being part of the community is essential. They feel that a connection with a community is ideal for their business, which they envision as a family run joint selling the thin crust, east-coast style pizza of Will's childhood, with a focus on the organic, sustainably raised local ingredients so ready available in California.A defining childhood moment of Will's is going down the street for a slice and a Coke. Will wanted to bring that tradition to the kids of his Berkeley neighborhood, as well as working families and anyone who can appreciate grabbing a slice or a pie on the run, or sitting on one of the stools in the store watching the pizza makers spin dough and their neighbors coming and going.