I have been in the restaurant business since I was 14 years old. I have done about every job there is in the industry: from a fast food cook at age 14 to a Division President of a multi-million-dollar company in my 30's. I have worked in the corporate world, the franchise world and all worlds in between. I have always believed that the restaurant business is very, very simple, but it's not easy. I believe the biggest mistake made in the restaurant industry is that people mistake simple with unimportant. Usually in life, the simple things are not that important; in the restaurant business, it is the simple things done consistently, day in and day out that are the key to having a successful business.