In April of 1966, Bob Fortel began his career in the restaurant business. He worked at "The Pizza Den" just down the street from his house at Mackenzie and Heege. He worked there through high school and college, then he decided to explore other options in food services. He continued working for other people until 1981, when he met his goal. On January 1, 1981, Bob bought the store at Mackenzie and Heege and named it "Fortel's Pizza Den".
It was a rough beginning, Bob and Jan Fortel kept their day jobs and ran the restaurant at night. Their daughters, Shelly and Shannon, both too young to work, spent their time playing in and around the restaurant. At bedtime the girls went to the storage room where they had sleeping bags on the floor. To make things even tougher, they had a 40 minute commute from their home in St. Charles.