OUR HISTORICAL APPROACH TO PIZZA
"In 1830 the world's first pizzeria, Antica Pizzeria Port'Alba, opened its doors in Naples, and an industry was born. Antica Pizzeria Port'Alba is still in business, by the way. Fifty-nine years later a pizzaiolo named Raffaele Esposito was invited to the Italian royal palace to make three pizzas for the visit of King Umberto and Queen Margherita of Savoy. The queen was apparently no dummy when it came to politics, so she declared her favorite pizza to be the one with the colors of the Itailian flag red (tomato), white (mozzarella cheese) and green (basil). Thus, pizza Margherita was born."
-- from "Pizza, A Slice Of Heaven" by Ed Levine