Social Media Marketing: An Introduction to Platforms
Social Media Marketing: An Introduction to Platforms, Tactics, and ToolsThis course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Social Media Marketing II: Advanced Strategy
Social Media Marketing II: Advanced Strategy, Execution, and MeasurementAs businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix.
E-mail is a vital marketing medium. E-mail marketing produces an average return of $39.40 for every advertising dollar spent, and e-mail has the highest return on investment (ROI) of any digital or offline channel. It can influence buying decisions, especially when incorporated into a plan that includes search, social, and mobile marketing.
You and your data are targets! As people and organizations increase their presence and interactions online, managing cyber risk is even more critical in protecting digital assets. Cybersecurity risks are not unique to specific industries. They affect anyone who is online.
Search Engine Marketing: An Overview of Paid Search
Ever since the Web was launched close to 20 years ago, business owners, online marketers, content managers, professional service providers, website developers, web masters and entrepreneurs have needed to focus attention and resources on improving their position in search engine response results and on driving traffic to their websites. Google and the other search engines are continually refining the algorithms they use to assign rankings. This course will provide an overview of the key techniques used to optimize the content on a website and landing page, including keyword research and analysis, meta tagging, link building, and blogging. Students will learn how to integrate paid search Adwords advertising, on-site optimization and social media marketing to form the core of a successful online marketing effort. In addition, students will develop an understanding of how to use Google Analytics data to improve their online conversion rates.